TURBOTAX 

You’ve just landed your first real job. Filing your first real taxes can feel like a scary new level of adulting. So file them on easy mode with TurboTax Free Edition.


OOH


MICROSITE

TurboTax will program a microsite with quick browser mini-games based off activities similar to those featured in the print campaign. Each time a player completes a round, they’ll be able to unlock upgrades that make the game easier and easier.

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CARNIVAL GAMES + SWAG

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TurboTax will set up carnival games at music festivals and street fairs. And when you play the TurboTax way, the games are rigged in your favor. Shooting galleries, claw machines, and strength tests will all be set up so that no matter what, the player walks home with a prize.