The Youths™ don’t watch the Oscars. But they just might tune in to Rough Cut: a new second screen experience aimed at bringing the metaphorical keg to Hollywood prom.
HOW IT WORKS
Instagram ads will let the target audience know what’s up.
Just like real Youths,™ we are on all of the socials, all of the time.
I don’t know about you, but the best way to get me to pay attention to anything in college was free food. Branded pizza boxes will be passed out on campuses – and no one has to sit through a guest speaker.
AD: Alex King