POCKY

Some messages are difficult to deliver the way you want them to be received. A spoonful of sugar helps the medicine go down - but any more than a spoonful, and the medicine won’t work. Pocky is just the right amount of sweet (but not too sweet) to help you say anything that needs to be said.

BOXES

Pocky will introduce fill-in-the-blank boxes on which buyers can write their own message for a recipient.

These will then be accompanied by seasonally-themed flavors & boxes with pre-written “sweet, but not too sweet” messages.

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SOCIAL FEED

Pocky will post “Break The Message” posts to its timeline & stories. These will consist of not-so-sweet messages, designed in a very sweet way, on which users can @ their friends who might need to see them.

SOCIAL INTERACTIVE

For a limited time, Pocky’s social media handlers will help less eloquent users break their sweet (but not too sweet) messages. Frustrated with a friend, a roommate, or that co-worker who eats a tuna sandwich every day?  Let it all out - and @pockyusa will clean it up into an acceptable message to write on a box to give to them.

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DIGITAL

Pocky will place banner ads on websites where people can purchase the product.