Embrace your inner extra. Juicy Couture is all about the woman who wants to be comfy – but also dazzling.
OOH + PRINT
Glam is all about attitude. And with a little attitude, anything can be glam. Including SPAM. Quirky images of bedazzled items will be weird enough to grab attention, but will also illustrate how glam can be found anywhere.
BEACH SELFIE ZONE
Juicy extends the Glam Zone to festival season! At this sponsored pool party, patrons can relax and mingle with celebrities in the cutest, most Glam Gram-able branded setting.
International airports will feature The Rendezvous, where glamoristas can touch up their beachy waves and purchase Juicy travel gear so they can board their flight looking their best.
AD: Kat Stockton