BLACK HONEY EVERYTHING + (ALMOST) LIPSTICK DAY

Almost Lipstick in Black Honey is too iconic to share National Lipstick Day with every other lipstick— so we’re celebrating it a day early on (Almost) Lipstick Day.

If you’re going to celebrate a fake marketing holiday, make it your own.

ROLE: Lead Social Copywriter

BLACK HONEY EVERYTHING

We launched a limited collection of Black Honey makeup to encourage fans to Black Honey harder.

 
 
@clinique serving FACE with black honey everything 🖤🍯 ft. NEW members of the black honey collection 👇 🖤 NEW + limited edition high impact high-fi mascara all about shadow quad color rich nail polish 🖤 black honey classics: almost lipstick (the OG) pop lip gloss pop lip + cheek oil quickliner for lips cheek pop gel tech eyeliner high impact mascara all clinique skincare and makeup: 👩‍⚕️ dermatologist tested
🧪 allergy tested
🚫 fragrance free #clinique #blackhoney #dermatologisttested #allergytestedfragrancefree ♬ original sound - Clinique
 
@clinique catch of the day: our NEW black honey collection 👇 🖤 high impact high-fi mascara: a hint of honey for lashes 🖤 all about shadow quad: 4 silky, complementary shades 🖤 color rich nail polish: a glossy, modern burgundy all clinique skincare and makeup: 👩‍⚕️ dermatologist tested
🧪 allergy tested
🚫 fragrance free #clinique #blackhoney #dermatologisttested #allergytestedfragrancefree ♬ Gone Fishing - BDR Music
 
@clinique the only appropriate reaction to the NEW black honey collection 👇 NEW: 🖤 high impact high-fi mascara: a hint of honey for lashes 🖤 all about shadow quad: 4 silky, complementary shades 🖤 color rich nail polish: a glossy, modern burgundy CLASSICS: 🖤 almost lipstick: the cult-favorite sheer lipstick with buildable color 🖤 pop plush lip gloss: wraps lips in glossy shine + all-day hydration all clinique skincare and makeup: 👩‍⚕️ dermatologist tested 🧪 allergy tested 🚫 fragrance free #clinique #blackhoney #dermatologisttested #allergytestedfragrancefree ♬ original sound - Clinique

BLACK HONEY UNIVERSE

From there, we continued the celebration of the iconic shade.